Break the glass and you can take the dollar home.
Before the Internet, and before viral videos, there was a very clearly understood difference between an ad and a stunt. Back then, ad people kind of looked down on stunts, because stunts would not typically contain an advertising idea. The feeling about that was so strong that some agencies refused to sully their hands with stunts, leaving them instead to PR firms or promotions agencies.
Things have changed, as this Dominos stunt from Crispin demonstrates. The video was ostensibly done to celebrate eight million likes on Facebook, but it could just as easily have been done to celebrate, I don’t know, the first day of spring? The point these days is to get your message viewed and shared, even if your message is nothing more than your name and your logo. In those terms, this is an extremely successful ad, because I watched this all the way through – and look! – now I’m sharing it!
Agency writeup and credits below.
Source: I Believe in Advertising
On Sunday, Domino’s hit eight million fans on Facebook. We wanted to share the cool thank you video we made with more than 50,000 dominos.
Advertising Agency: CP+B, Boulder, USA
Worldwide chief creative officer: Rob Reilly
Group creative director: Tony Calcao
Creative directors: Matt Talbot, Andrew Lincoln
Associate creative director: Mike Danko
Art director: Nick Scarlet
Copywriter: Aaron Sanchez
Integrated producer: Dustin Freeman
Production company: Plus Productions
Editor: Glen Montgomery
Account director: Evan Russack
Content supervisors: Drew Widell, Claire Foss
Content manager: Meg Minkner
Business affairs: Chris Herrington
Social media director: Melissa Goodis
Social media supervisor: Andrew Choban
Collaborators: The Cologne Dominoes Team, Germany
10 years ago today. Dedicated to the best neighbor we ever had.
Mr. Rogers. Style Icon.
Obit of the Day: Playlist of the Dead 2012
It is time for Obit of the Day’s annual Playlist of the Dead. So listen to the music, read the posts, and remember some incredible talent we’ve lost over the past twelve months. (The glaring exception is the Beastie Boys’ Adam Yauch, for whom I was unable to write a post, but I did put “An Open Letter to NYC” on the playlist.)
Fred Milano – original member of Dion and the Belmonts
Johnny Otis – “The Godfather of Rhythm and Blues”
Etta James – Grammy winning R&B legend
Whitney Houston - Grammy Award-winning singer
Kathryn McDonald – member of Duke Ellington’s orchestra
Billy Strange – guitarist and songwriter, part of the “Wrecking Crew”
Louisiana Red – blues guitarist
Davy Jones – lead singer of The Monkees
Jimmy Ellis – backup singer for The Trammps
Eric Lowen – Grammy Award-winning co-writer of “We Belong”
Earl Scruggs – Bluegrass legend
Barney McKenna – last of the original Dubliners
Andrew Love – saxophonist and member of the “Memphis Horns”
Levon Helm – legend of rock and folk, member of The Band
Pete Fornatele – WNEW rock DJ
Charles “Skip” Pitts – bass player on “Theme from Shaft”
Donna Summer – disco legend and Grammy Award winner
Robin Gibb – member of the Bee Gees
Herb Reed – original member of the Platters
Graeme Bell – “The Father of Australian Jazz”
Jon Lord – keyboardist for Deep Purple
Scott McKenzie – singer, “San Francisco (Be Sure to Wear Flowers in Your Hair)”
Willa Ward – member of the gospel group, The Famous Ward Singers
“Sugar Boy” Crawford – writer, and original singer, “Iko Iko”
R.B. Greaves – writer and singer, “Take a Letter Maria”
Bil Dees – co-writer, “Oh, Pretty Woman”
Cleve Duncan – member of The Penguins and lead singer, “Earth Angel”
Dave Brubeck – pianist and jazz legend
Fontella Bass – singer of 1965 hit “Rescue Me”
You should be able to find the playlist on Spotify under “Playlist of the Dead 2012” or through my account, Josh Eisenberg.
For more Obit of the Day:
Clever idea for a playlist.
YouTube’s Top 20 Most-Watched Ads Of 2012